Lexmark Partner Portal

Lexmark, a leading manufacturer of printers and imaging products, faced the challenge of integrating three recently acquired corporations into a unified partner sales process. The goal was to transform an almost unusable Salesforce tool into a user-friendly interface that reflected Lexmark's brand positioning. As the lead UI designer, my responsibilities included creating a cohesive UI tool kit and visual styling that incorporated the new Lexmark brand.

Problem

How might we create a single sales system that could accommodate the diverse user needs of a corporation and it acquisitions?

Discovery

Who is this for?
Sales representatives

What do users really want?
Sales representatives wanted a solution that would allow them to effectively track their clients' sales, monitor upcoming opportunities, and receive alerts for potential future sales.

Solutions

Process

1. Stakeholder Interviews: To gather insights and understand the pain points of each sales team, our team conducted interviews with stakeholders from the acquired corporations. This helped us gain a deeper understanding of their specific needs and challenges.

2. Design: Based on the information gathered from stakeholder interviews, I created a prototype of the sales system. Since Lexmark had recently acquired two competitor companies, the visual styling and branding were crucial. The design needed to incorporate the new Lexmark brand while also convincing stakeholders of the value of the new look and feel. This process involved multiple iterations, reviews, and advocating for design decisions.

Conclusion

By leveraging my role as the lead UI designer and working closely with a cross-functional team, we successfully transformed the disparate sales processes of the acquired corporations into a unified and user-friendly sales system. The case study serves as a testament to my ability to drive impactful UI solutions and effectively communicate design decisions.

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