Problem
How might we get more customers to book a hair appointment with SuperCuts?
Target Audience
Men overwhelming are SuperCuts primary customers. Most men were looking for hassle-free, no fuss service when seeking out a haircut.
Men overwhelming are SuperCuts primary customers. Most men were looking for hassle-free, no fuss service when seeking out a haircut.
Solutions
Online Booking
To address the challenge of customer trust and convenience, we revamped the existing SuperCuts website with a user-friendly design. The new website featured an online booking system, allowing customers to easily schedule appointments based on their preferred location, date, and time. By integrating this feature, we aimed to streamline the booking process and reduce any barriers to entry.
To address the challenge of customer trust and convenience, we revamped the existing SuperCuts website with a user-friendly design. The new website featured an online booking system, allowing customers to easily schedule appointments based on their preferred location, date, and time. By integrating this feature, we aimed to streamline the booking process and reduce any barriers to entry.
Real-Time Wait Time Information
To further enhance the user experience, we incorporated a feature that displayed real-time wait times at each SuperCuts location. Customers could access this information directly on the website, enabling them to plan their visit accordingly. This transparency helped alleviate any concerns about long wait times, providing peace of mind and reinforcing SuperCuts as a hassle-free choice.
To further enhance the user experience, we incorporated a feature that displayed real-time wait times at each SuperCuts location. Customers could access this information directly on the website, enabling them to plan their visit accordingly. This transparency helped alleviate any concerns about long wait times, providing peace of mind and reinforcing SuperCuts as a hassle-free choice.
On-Trend Hairstyle Examples and Styling Tips
To build trust and assure customers of the quality of service they would receive, we showcased examples of on-trend hairstyles and provided styling tips. By demonstrating SuperCuts' expertise and aligning with the target audience's desire for a quality haircut, we aimed to boost customer confidence and engagement.
To build trust and assure customers of the quality of service they would receive, we showcased examples of on-trend hairstyles and provided styling tips. By demonstrating SuperCuts' expertise and aligning with the target audience's desire for a quality haircut, we aimed to boost customer confidence and engagement.
Conclusion
Since the website redesign and go-live, SuperCuts has witnessed an impressive 60-80% increase in year-over-year (YOY) return customers. The convenient online booking system and transparent wait time information have played a crucial role in attracting repeat visitors who appreciate the streamlined process.