Problem
How might we create a retail mobile shopping experience that aligned with the future needs of customers.
How might we create a retail mobile shopping experience that aligned with the future needs of customers.
Discovery
Target Audience
To personalize our pitch, we developed an user persona representing a high school/college female athlete. This persona was between the ages of 16-20 and actively participated in softball, regular workouts, and running. By visualizing the customer journey through her eyes, we gained valuable insights into our target audience's preferences and expectations.
To personalize our pitch, we developed an user persona representing a high school/college female athlete. This persona was between the ages of 16-20 and actively participated in softball, regular workouts, and running. By visualizing the customer journey through her eyes, we gained valuable insights into our target audience's preferences and expectations.
Solutions
Lockers
We introduced the concept of "lockers" within the app, which served as a tool to track purchased items and create wish lists. Users could customize lockers based on their specific sports, such as a "softball" locker and a "running" locker. The app also provided personalized item suggestions based on the user's chosen sport.
We introduced the concept of "lockers" within the app, which served as a tool to track purchased items and create wish lists. Users could customize lockers based on their specific sports, such as a "softball" locker and a "running" locker. The app also provided personalized item suggestions based on the user's chosen sport.
Activity Tracking
Considering the popularity of wearables like FitBits at that time, our app seamlessly integrated with these devices. Users could sync their wearables to receive personalized product recommendations based on their activity levels. Additionally, the app would notify users when it might be time to consider purchasing new running shoes or other relevant items based on their activity data.
Considering the popularity of wearables like FitBits at that time, our app seamlessly integrated with these devices. Users could sync their wearables to receive personalized product recommendations based on their activity levels. Additionally, the app would notify users when it might be time to consider purchasing new running shoes or other relevant items based on their activity data.
Localization
To enhance the user experience, we implemented localization features. Users would receive localized content specific to their activities and location, ensuring that they were presented with relevant and timely information.
To enhance the user experience, we implemented localization features. Users would receive localized content specific to their activities and location, ensuring that they were presented with relevant and timely information.
Influencer Content
Recognizing the growing importance of influencer content, we incorporated personalized influencer content within the app. By analyzing users' shopping habits, the app would curate relevant influencer content to inspire and inform their purchasing decisions.
Recognizing the growing importance of influencer content, we incorporated personalized influencer content within the app. By analyzing users' shopping habits, the app would curate relevant influencer content to inspire and inform their purchasing decisions.
